Concise Guide To On Page SEO

Concise Guide To On Page SEO

If you want your website to start dominating the search engines for certain keywords, the first step is doing On Page SEO. The fact is that if your own website is not correctly optimised for keywords, then the effectiveness of any off page SEO will be reduced and you will just make it harder on yourself.

The Number 1 SEO Rule

The most important rule to remember about this topic is that each page of your website should be optimised for only 1 keyword. Too often, people try to optimise 1 page for many keywords but what ends up happening is that the page never ranks highly for any keyword. It's just like the idea that it's better to be an expert at something rather than the jack of all trades.

So if you have a couple of keywords you want your website to target, then create a separate page for each one. After doing this, optimise each page for 1 keyword using the info below.

On Page SEO Optimisation

I've divided up the topic into 6 small sections below. If you follow the information in all 6 parts and incorporate them into all your web pages, then you will have the most optimised website possible.

URL

You need to make sure that the URL of your page contains your target keyword. Let's say that your target keyword was “beauty salon”.

If your page was the home page, then the URL should be something like this:

If your page was only a sub page, then its URL would look similar to this:

As you can see, the target keyword is part of the URL. In general, the further to the left the keyword is, the better it is for search engine rankings.

Title Tag

This is what appears at the top of your browser when you visit a web page. To do On Page SEO correctly, you want your keyword to appear here. Using the previous example, if you had a web page targeting the keyword “beauty salon”, then you should have something like “Beauty Salon Tips” in the title tag.

Meta Description

This is what appears on search engine listings underneath the title tag of your website. This typically occupies 2 lines and its purpose is to describe your website in an enticing and compelling way to get people to click through. However, many people forget to add their target keyword here. That doesn't mean that it should be stuffed with keywords. It should both keyword-rich and descriptive.

Make sure that you don't write more than 15-20 words because any more will most likely get cut off by the search engines. A sneaky tip is to place the target keyword right at the beginning or right at the end.

Meta Tags

This is where you can put in the keyword or keywords you want your page to target. This is a way for you to tell the search engines which keywords you want the page to rank highly for. However, once again, don't stuff it with keywords. Keep it to a maximum of 10 keywords.

Keyword Density

This refers to the percentage of words on a page that comprises your keyword. Mentioning the target keyword on the page a couple of times helps you improve website ranking. However, don't fall into the trap of making every second word your keyword.

Aim for a keyword density of 3%. Don't go higher than this otherwise the SEO benefit will be reduced. So, for example, if your page is 500 words long, don't mention your keyword more than 15 times.

Media

Finally, adding images, audio and video to your web page boosts its rankings in the search engines. It's no secret that search engines such as Google love media and rewards those who do. When you do add an image, audio or video, make sure that its title includes the target keyword of your page.

This articles explains On Page SEO in a very concise manner. This article covers everything you need to know about On Page SEO, which means that you don't have to read anything else on the topic.