Future of Search Engine Optimization Base on Current Google Update

Future of Search Engine Optimization Base on Current Google Update

I hear some saying search engine optimization is dying where some are already performing funeral services saying SEO is already dead. Things are changing for sure, but I wouldn't yet go to the cemetery.

I look back years since when search engine optimization first started. There was no SEO company back then and very few online marketers as well. There was no such thing called on-page optimization. Only off-page optimization you would have to do was to submit your sire to Google. Within couple of years or so, google started modifying their algorithm and since then made numerous major algorithm updates. Each year google makes about 500+ updates that are purely for algorithm modification. Things being so ever changing, it is really hard to say what will work in the future. There is no doubt however that SEO is here now and will be there in the future to come.

Online marketing is a multi-billion dollar industry. As long as there is a search engine, there will be search engine marketing. People will promote their products and services one way or other. If there is a pay per click campaign, there has to be an organic search result as well. So we cannot eliminate the need of SEO. SEO Company plays an important role here as they are making a business out of it, they are on the top of all search engine updates so that they can offer the best SEO services to their clients.

Lot of us make websites for hobby and some of us build websites for business. Smart online visitors figure it out in time that there is money to be made in this website thing. It is no rocket science that there are people, there are sales. You can buy almost anything these days on the internet, even a car. Idea for money making is pretty simple. You develop a website and work on promoting that site. With direct promotion you will get immediate traffic. Search engine optimization will provide you organic traffic in the near future. People therefore have been link building to their site to increase the popularity.

Some people run only one site and do the link building themselves where some serious online business owners hire an SEO company for their SEO services. As an SEO company owner, I have clients that are in real business and promoting their local businesses for years on a monthly set budget. I developed SEO campaigns for them combining various different SEO services in right quantity and have been performing those SEO services on a monthly basis. With continuous link building, my client sites all rank on the top of google for the targeted search terms. You too can do link building yourself and rank your site high. But if you really make some money from the site, it is better to hire an SEO company and outsource the link building part of it, then you can pay for the SEO services out of the money you make online and start a new site in different niche that offers more profit. You do the site building part and hand over the time consuming routine link building part to an SEO company.

This is how SEO is like currently. You keep building sites after sites and hand over the SEO part to the professional SEO services providers. Allocate a portion of your revenue on a monthly basis in promoting your sites. This way you make more profit at the end. Your monthly revenue just keeps increasing every month.

Since I don't see people stop buying things online, there will be online marketing and there will be search engine optimization. If there is SEO, there will be SEO services.